Interesting and informative articles on business and business practice that are worth the time it takes to read.
Blog
– 18.04.2023.
Whether you’re an entrepreneur launching a startup or a well-established business looking to scale, one thing never changes. You need customers, and more of them. Marketing – and customer acquisition – is essential to the survival of any business. That’s why even the world’s largest corporations don’t rely on brand recognition alone. They spend millions…
Jennifer Brown
The benefits of AI for business is a hot topic – and with good reason. The world right now is experiencing a shift comparable to historical events like the Industrial Revolution and Digital Revolution. Artificial...
The Sales Process: How Data Drives Improvement The sales process, like marketing generally, can often feel overwhelming. Once your product or service is out in the marketplace, you need to figure out what’s selling –...
Can a virtual assistant for executives make a difference to your conversion ratio and increase sales? A truly effective sales funnel is one which nurtures and reinforces your relationship with a prospect at every stage....
Whether you’re an entrepreneur launching a startup or a well-established business looking to scale, one thing never changes. You need customers, and more of them. Marketing – and customer acquisition – is essential to the...
Being a successful realtor can be incredibly rewarding. But to get there requires hard work, skill, and diligence. If you’re a realtor, you’ll know the challenges all too well. Essentially, you’re running your own small...
If you’re in business, you’re probably well acquainted with SOPs, or Standard Operating Procedures and SOP checklists. But you might be surprised to find out that the idea didn’t originate with modern business. SOPs have...
What is Zoom Fatigue? Anyone who has had several back-to-back Zoom calls in a day, understands the feeling of utter exhaustion and feeling drained. Zoom fatigue is something many of us are dealing with. This...
Is your business ready for expansion and investment? Are you looking for venture capital to fund your next big idea? As an entrepreneur, there are a few things to keep in mind, when you pitch...
You might have heard of a BHAG (pronounced ‘Bee-Hag”) at some point in your business journey. It’s not a new concept, though. The idea of a BHAG was first outlined in the 1994 book Built...
How much do you know about the lean agile mindset? As an entrepreneur, you’re probably familiar with many of the business and technology trends shaping the new normal. Trying to stay updated can be exhausting....
What are asynchronous meetings? I’m glad you asked. An asynchronous meeting is the latest catchphrase regarding workplace communication and it’s said to boost productivity and efficiency. It is just like any other meeting in that participants...
As an entrepreneur or business owner, it’s helpful to know to facilitate working across time zones. Even if you don’t actually have an international team, you still likely have to service clients, suppliers, or contractors...
