A target audience is a collection of people to whom a company’s marketing is directed, the people who are most probable to buy the goods or services it sells. The intended demographic you are targeting can be defined by age, gender, income, location, interests, or a variety of other criteria.
The intended demographic influences every part of your company’s identity, from the design of your logo to pictures, the trademark colors and of course the personality that you have in mind for your brand.
It is very important for a company to be completely aware of the audience that they are marketing their products to. An established target audience is the core of your marketing strategy. If you are having problems making choices regarding your brand or understanding what to do to successfully advertise your firm, it is possible that your intended audience concept is undetermined.
How to find your target audience?
To figure out who your audience is, you need to dedicate a period of time learning about data gathered from interactions with clients, analyzing current buyers and patterns of buying, and updating as you find out new pieces of information.
- Analyze the consumers
Who is the person that is buying your product? Is it an eighty year old lady in knitted sweaters and big glasses or is it a guy in his mid twenties who is into sports and fast cars? You have to know who your audience is. How old they are, their gender, likes and dislikes, how much money they make, in what part of the world most of them live etc.
If you are unsure how to do that, consider using Google Analytics. It is actually very easy and simple to use. Not to mention that the data it provides can be very helpful for figuring out who reads your website as well as how what you post matches with their normal day-to-day lives.
Consider conducting a survey:
Conducting a survey is a good, if not the best way to find out this information. Surveys have served their purpose for identifying the distinctive characteristics of a large number of individuals. There is no other research approach that is able to offer such an extensive range of capabilities, guaranteeing a sample with greater precision from which to draw conclusions and make critical decisions.
- Pay attention to your competitors
Why would I care about what my competitors do with their target audience, you may think? Well, because it may help you in a way to define your own. It is quite often that you and your competitors have the exact same customer base. Or at least a very comparable one.
- Choose the best option for social media
It is a known fact that all of the social media platforms reach a different kind of viewership. For example, according to statistics, LinkedIn and Twitter turned out to be used more by male audience, while on the other hand Instagram and Pinterest have a lot more female users. As we all know by now, Facebook appeals to older demographics, whereas TikTok is the The most rapidly developing social media network among adolescents and young adults.
That is why you have to think about where to market your products, what social media platform do your customers use the most?
While you can directly promote what you are selling on these kinds of platforms, your target audience is more likely to use them for amusement rather than educational purposes. Therefore, consider these social media networks as a place to connect, share knowledge and experiences, and assist your audience. That way you will build a strong foundation and a good relationship with your consumers.
- Create your Buyer Personas
In the last few years this term has become very popular in the marketing world and you probably heard about it but haven’t given it much thought. Because they are very important for this topic, let’s familiarize ourselves with this expression.
What is a Buyer Persona and what purpose do they serve? A buyer persona is a profile of a potential customer which is based on studies and supported by a lot of research . These buyer personas shed light on how you envision customers’ personalities, daily routines, issues, and decision-making processes.
Buyer personas help you personalize your marketing. Customer personas are vital for personalization, which can only be achieved if you properly understand your target audience. Customers value customisation, as 96% of marketers say it enhances the likelihood of buyers becoming repeat customers and 94% say it boosts sales.
When you make these personalities for your consumers it helps you identify the overall demographics, characteristics, and demands of your target audience. They are very helpful when you have a product that can be marketed to a wide range of different people.
It is best if you make about 3 to 5 different personas so you can cover all of the ground just in case.
Primary & Secondary Audience
Knowing how to differentiate between your primary and secondary audiences enables you to engage with your customers in ways that encourage connections. Additionally, there are a variety of factors that must be taken into account when building your advertising approach, but it all starts with determining who you want to have an effect on with the content you provide.
It is important to know that every audience, primary and secondary is very important. Each audience member could benefit you and your business in a great way. In addition, after categorizing and differentiating your distinct audiences, you will be equipped to tailor your marketing efforts to get the most effective reaction.
Primary audience
When making a marketing decision, these are the first individuals you think of as the target audience. They are the ones who are most likely to buy your product.
This group of people can also be regarded as those making the decisions. In this They are the ones who notice your advertising campaigns, identify with your company’s service or product, and desire to purchase it.
Secondary Audience
A secondary audience consists of people who, while not the most likely to purchase a product or service, are nonetheless the second most important. Marketing to secondary audiences is critical because these individuals are either current or potential consumers of the item you are selling.
