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Blog, Marketing

Importance of Target Audience

Apr 25, 2024

A target audience is a collection of people to whom a company’s marketing is directed, the people who are most probable to buy the goods or services it sells. The intended demographic you are targeting...

Blog, Latest, Marketing

Marketing Mix: The 4 Ps of Marketing

Apr 15, 2021

When marketing a product or service, you need to present its unique selling points to show how it meets customers’ needs better than anything that has come before. This involves a wide range of considerations...

Blog, Marketing

Long-Term vs. Short-Term Marketing

Apr 14, 2021

The overall aim of every marketing strategy is to see improved results for your business goals. These goals could relate to awareness, sales, loyalty, or something else. In any case, a variety of marketing types...

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