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No matter who your target customers are, chances are they’re using YouTube. Whereas most other social media platforms tend to attract users from certain demographics (particularly specific age groups), YouTube is popular with virtually everyone. This is because people love video content and YouTube is the place to go for videos of all types. The… Continue reading YouTube Marketing Tips for 2021
Every type of content has an important role to play in your marketing strategy. Articles are great for a deep dive on a topic, infographics are perfect for expressing a number of facts or statistics in an easy-to-digest way, and images allow you to communicate a message in mere milliseconds. However, if video is missing… Continue reading YouTube Marketing Tips for 2021
A major reason small businesses fail is because they lack an understanding of their market. Early on, you need to find out as much as possible about your target customers (who they are and what they want), your competition, and your industry as a whole. This means conducting market research. How to Conduct Market Research… Continue reading YouTube Marketing Tips for 2021
The purpose of market segmentation is to split your audience into groups according to their different needs or preferences. Businesses use market segmentation to better target leads and customers by providing them with the right information at the right time to increase the chance of a conversion. Is Market Segmentation Necessary? Most marketers agree that… Continue reading YouTube Marketing Tips for 2021
Running a small business can be overwhelming. There is no one to guide you, no one to tell you what you need to be doing each day. It’s up to you to make the right decisions to keep your business afloat. Whether you have a one-person micro-business or you’ve already hired a small team of… Continue reading YouTube Marketing Tips for 2021
When small businesses are starting out, one of the first things they want to know is what type of marketing to use. In particular, they want to know which is better: an email newsletter vs social media. 1. Which Has More Users? Almost everyone has an email address. In fact, to sign up on most… Continue reading YouTube Marketing Tips for 2021
Email newsletters consistently top lists of the highest ROI by marketing channel. However, if the results you’re seeing from your newsletters is far from the average return of $40 for every $1 invested, you may need to improve the design of your newsletters to make them more engaging. We have some tips and ideas to… Continue reading YouTube Marketing Tips for 2021
Seeing a large number of leads in your pipeline may make you feel like you’re on the right track, but total number of leads is actually just a vanity metric. If a high percentage of your leads never convert, but you invest time and resources in them, you’ll see a low return on investment (ROI).… Continue reading YouTube Marketing Tips for 2021
Key for growth in any business is lead generation, and one of the top ways to convert leads is through email marketing. For one thing, most users are more willing to provide their email addresses than another piece of information (such as a phone number). Additionally, it’s easy to stay in contact through email and… Continue reading YouTube Marketing Tips for 2021