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Youtube marketing tips
YouTube Marketing Tips for 2021
No matter who your target customers are, chances are they’re using YouTube. Whereas most other social media platforms tend to attract users from certain demographics (particularly specific age groups), YouTube is popular with virtually everyone. This is because people love video content and YouTube is the place to go for videos of all types. The problem […]
video marketing
Everything You Need to Know About Video Marketing in 2021
Every type of content has an important role to play in your marketing strategy. Articles are great for a deep dive on a topic, infographics are perfect for expressing a number of facts or statistics in an easy-to-digest way, and images allow you to communicate a message in mere milliseconds. However, if video is missing […]
market research for small business
How to Do Market Research for Small Businesses
A major reason small businesses fail is because they lack an understanding of their market. Early on, you need to find out as much as possible about your target customers (who they are and what they want), your competition, and your industry as a whole. This means conducting market research. How to Conduct Market Research […]
market-segmentation
The Ultimate Guide to Market Segmentation
The purpose of market segmentation is to split your audience into groups according to their different needs or preferences. Businesses use market segmentation to better target leads and customers by providing them with the right information at the right time to increase the chance of a conversion. Is Market Segmentation Necessary? Most marketers agree that […]
small-business-featured
19 Top Resources Your Small Business Needs Right Now
Running a small business can be overwhelming. There is no one to guide you, no one to tell you what you need to be doing each day. It’s up to you to make the right decisions to keep your business afloat. Whether you have a one-person micro-business or you’ve already hired a small team of employees, […]
social media vs email newsletter
Social Media vs Email Newsletter: Which Is More Effective?
When small businesses are starting out, one of the first things they want to know is what type of marketing to use. In particular, they want to know which is better: an email newsletter vs social media. 1. Which Has More Users: Email Newsletter vs Social Media? Almost everyone has an email address. In fact, […]
engaging email newsletter
Top Tips for an Engaging Email Newsletter in 2021
Email newsletters consistently top lists of the highest ROI by marketing channel. However, if the results you’re seeing from your newsletters is far from the average return of $40 for every $1 invested, you may need to improve the design to make them more engaging. We have some tips and ideas to take your newsletters […]
ways to optimize ROI
8 Ways to Optimize ROI from Your Lead Generation
Seeing a large number of leads in your pipeline may make you feel like you’re on the right track, but total number of leads is actually just a vanity metric. If a high percentage of your leads never convert, but you invest time and resources in them, you’ll see a low return on investment (ROI). […]
email marketing
Email Marketing Best Practices for Lead Generation
Key for growth in any business is lead generation, and one of the top ways to convert leads is through email marketing. For one thing, most users are more willing to provide their email addresses than another piece of information (such as a phone number). Additionally, it’s easy to stay in contact through email and […]