Understanding your target audience is one of the most critical steps in building a successful business. Your target audience is the group of people most likely to purchase your product or service, defined by characteristics...
A content repurposing service is one of the simplest ways to put your marketing material in front of potential customers. It’s also one of the most effective. Are you familiar with the practice of content...
Blog, Customer Service, Marketing
Is your inbox controlling your life? An email management virtual assistant can help you regain focus, boost productivity, and reclaim your time. Learn how outsourcing your email management transforms daily chaos into clarity and calm.
Calls to action (CTAs) are everywhere on your website (especially on landing pages and product pages) as well as in email newsletters. They tend to consist of just a few words within a button. Since...
Anything with the word “plan” in it sounds intimidating. Unfortunately, without marketing, few people will find your business and without a marketing plan, it’s impossible to know what to do with your marketing. The good...
Blog, Marketing, Small Business
It may seem like live chat is all the rage at the moment — that’s because it is. You’ve most likely noticed that a huge number of websites you visit have the option to chat...
Blog, Customer Service, Marketing
When customers have a complaint, question, or problem, many turn to social media. This is because social media is low effort, fast, and convenient: customers can leave a short message, it’s easy to find the...
Blog, Latest, Marketing, Small Business
Despite there being products for just about everything you can imagine, there are just 10 different types of products. These are distinguished by the target buyer, the buyer’s behavior, and the purpose of the product....
When marketing a product or service, you need to present its unique selling points to show how it meets customers’ needs better than anything that has come before. This involves a wide range of considerations...
The overall aim of every marketing strategy is to see improved results for your business goals. These goals could relate to awareness, sales, loyalty, or something else. In any case, a variety of marketing types...
Word-of-mouth marketing is one of the most effective ways to gain attention for your business. In fact, 90% of people are more likely to trust a brand if it comes recommended by a friend. The...
For years now, Facebook has held the position as the most popular social media platform worldwide. With 2,740 million active users as of January 2021, the likelihood is that, whatever their age, gender, and interests,...
