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How to Create the Perfect Call to Action (CTA)
Calls to action (CTAs) are everywhere on your website (especially on landing pages and product pages) as well as in email newsletters. They tend to consist of just a few words within a button. Since the concept of a CTA is simple, marketers often give them little though, turning their attention to other elements instead. […]
7 Simple Steps to Create a Marketing Plan Like a Pro
Anything with the word “plan” in it sounds intimidating. Unfortunately, without marketing, few people will find your business and without a marketing plan, it’s impossible to know what to do with your marketing. The good news is there’s nothing too complicated about creating a marketing plan. In fact, all it takes is seven simple steps. […]
15 Best Free and Paid Social Media Analytics Tools
Without analytics, you have no idea what aspects of your social media strategy are working — and which are not. All social media platforms have some kind of built-in analytics, but most of these (with the exception of Facebook) are quite basic and only provide you with limited information. Plus, you need to check every […]
Tips for Assembling the Best Tech Team Possible
A business is only ever as good as its talent. Although every team member at your company has a crucial role to play, there are extra considerations when choosing members for your tech team. This is because tech encompasses a large number of activities, no matter your industry — in the modern business world, almost […]
What to Do if You’re Not Happy in Your Career
If you hate your job — maybe you’re constantly checking the clock throughout the workday or counting down the days until the weekend — you may find it difficult to relate to those who love working. You may have even tried to take your career in a different direction in the past and remain dissatisfied. […]
19 Jobs That Will Never Go Out of Demand
When considering a career change, it’s useful to think about your skills and interests to ensure you find something you will enjoy and can excel at. However, it’s also worth researching what jobs are always in demand, as this will increase your chances of earning well and improve your job security. Some of the jobs […]
How to Maintain a Work–Life Balance in the COVID-19 Pandemic
There’s an argument at the moment that there may be a Coronavirus silver lining: a better work–life balance in the COVID-19 pandemic. Many people, though, (working moms in particular) are finding it even more difficult to cope with all their responsibilities during the pandemic. There are, of course, numerous benefits to remote work, including the lack […]
Compelling Live Chat Statistics for 2021
It may seem like live chat is all the rage at the moment — that’s because it is. You’ve most likely noticed that a huge number of websites you visit have the option to chat with someone, at least during business hours. Nonetheless, is live chat the good option for your business? Many business owners are […]
How to Offer Outstanding Social Media Customer Service
When customers have a complaint, question, or problem, many turn to social media. This is because social media is low effort, fast, and convenient: customers can leave a short message, it’s easy to find the brand they’re looking for, and all they need is an account on the platform. If you’re not using social media […]

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