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small business mistakes
Not even experienced entrepreneurs who have launched successful businesses in the past are immune to making mistakes. This is because small businesses face countless challenges — and there’s always the risk you may overlook something or face unexpected circumstances.  Just consider these small business failure statistics: more than a fifth of small businesses fail in […]
brand authenticity
Too many businesses are under the false impression that to attract customers all you need is great products or services. Whereas desirable offerings are crucial, they’re not the whole story: you also need to create brand authenticity. Customers today have a huge amount of choice, and they overwhelmingly prefer familiar brands they feel are genuine. […]
self management skills
Self-management is crucial for every professional, not just business owners, executives, and others for whom management is part of the job description.  In fact, self-management is useful for many facets of life as well as at work — it may be just what you need if you’re struggling to meet the demands of your job, […]
outsource content writing
Most people agree that content writing is one of the most difficult aspects of a digital marketing strategy. There are several steps to the process, each of which takes time, effort, and skill. Content is also essential — without it, you can’t have an SEO strategy. Worse still, you need a large amount of content […]
productivity hacks
Tools like apps, self-help books, and productivity planners can be a great help for improving your productivity, but you need to be committed to making changes if you’re to see any kind of progress. It’s especially difficult if your bad habits are long ingrained — even replacing them with a few new good habits may […]
gamification apps
There are elements to gamification in many aspects of life — often, you may not even notice it. In fact, since gamification is a great way to keep you motivated on tasks that would otherwise be difficult or boring, it makes sense to introduce more gamification into your life.  With the following gamification apps, you […]
Virtual project manager
A huge number of tasks on your schedule can take time away from running your business or focusing on your core responsibilities, but few things are more time-consuming than managing projects.  The solution is to find a project manager — and there’s no need for this person to work in the office with you or […]
business networking apps
Networking is crucial to your business success. The more connections you have, the greater your opportunities — and networking is a fundamental way to increase those connections.  The problem is that networking can be difficult, particularly when you’re unable to attend as many face-to-face events as you did in the past.  This is where the […]
Creating project design
Even if you’re experienced at managing projects, it always makes sense to start with a project design. This will ensure you’re clear about what the project will involve, its goals, how you’ll measure progress, and your budget. A project design also allows you to divide the project into smaller milestones and set an appropriate order […]

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