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– 15.04.2024.

Email Marketing: Expand your Business the Right Way

Email marketing is an effective advertising method that combines both direct and digital marketing. It focuses on promoting your business’s services or products by using email.

Lenka Kiprijanovic

USA

email marketing for your business 2

Introduction

While some may think that email marketing is outdated, it’s interesting to see that the research shows otherwise. Email is capable of providing $42 of ROI (return on investment) for every dollar spent!

Subscribers are more likely to engage when they sign up for emails rather than other channels. Its strong ROI makes it an essential part of most companies’ inbound strategy.

Table of Contents:

  • What is Email Marketing?
  • How does Email Marketing work?
  • Advantages of Email Marketing
  • Types of Email Marketing

What is Email Marketing?

Email marketing is an effective advertising method that combines both direct and digital marketing. It focuses on promoting your business’s services or products by using email. By choosing to integrate it into your marketing automation efforts, you help your customers to keep track of your most recent products or offers. Email marketing can help you increase brand awareness, generate leads and keep your customers entertained and interested between their transactions by using various sorts of marketing emails.

This digital marketing strategy makes use of email newsletters, sales promotions, transactional emails, and corporate announcements.

With the correct email marketing campaign plan, your brand can constantly uncover new leads, and thanks to automation, those potential customers may swiftly convert into more subscribers and e-commerce transactions with no effort on your end.

Email Marketing is great for keeping the relationship with your loyal customers at the highest level because it focuses on the constant flow and connection between them and your product.

To better engage target audiences, modern email marketing focuses on consent, segmentation, and personalization rather than universal email campaigns. Understanding your customers’ preferences is key for establishing long-term partnerships.

How does Email Marketing work?

As one of the most popular digital marketing strategies, email marketing is globally known for its wide use and the fact that even someone with no prior experience can learn very quickly how to use it and succeed in applying its benefits to their business. 

Email marketing is very simple to use and can be automated as well. There are three key elements to email marketing:

email marketing for your business
  1. Develop An Email List

Your subscriber list serves as the foundation of email marketing. If you focus on developing and expanding your email list so that it reaches the right audience, it will have a great impact on your company’s progress. This is an important step, since choosing the wrong people for the email list development could slow down your advancement, and anything you send could become unprofitable.

Also, you have to make sure your email list is engaged, if you want your email digital marketing to prosper. It’s important that you create an inducement that will attract your audience’s attention. If they like what they see, they will provide their email addresses.

These encouragements are called lead magnets. Some of the most effective ones appear as:

  • Ebooks
  • Downloadable content
  • Coupons
  • First order discounts
  1. Have A Specific Goal

When choosing to take that extra step in your business development by expanding to email marketing, it is essential to determine and develop your goals first. 

If you decide to use email marketing as a marketing strategy, you have to think about what you want it to achieve because your decision will automatically dictate the future flow of your campaign, your target audience, and the content you’ll decide to use.

Email marketing is one of the most effective methods for reaching your audience. It’s capable of helping you reach a wide range of goals, so it’s important to consider what you want to accomplish with it before you start using it.

  1. Select An Email Service Provider

One feature that will help you boost your email marketing options is an Email Service Provider (ESP), also known as email marketing service. Its main goal is to assist you and help you manage your email list. 

An ESP can offer you the resources you require in order to build, send, and manage marketing emails depending on the needs of your audience.

Additionally, if you use ESP, you’ll be able to establish automated email marketing campaigns. 

One of the examples would be if your customer abandons your cart, an automatic reminder can pop up, thus creating a more personalized relationship between you and your customer and improve your engagement and conversion rates.

Choosing the proper email marketing software with the necessary functionality will help you keep your costs under control. Here are some affordable solutions for email marketing software:

  • HubSpot
  • Brevo
  • Omnisend
  • Constant Contact
  • Drip

Advantages of Email Marketing

Now that we’ve covered the important elements, let’s dive into email marketing benefits and why you should use it.

 Scalability and Flexibility

Just like when you decide to scale your business, with email marketing there is a constant provision of different price options and features that are there to meet various kinds of expectations.  This means that the company can increase its email marketing activities as it expands, without suffering major additional expenses.

Email marketing allows huge flexibility as well. The company may experiment to see what appeals to their customers and delivers results, from renewing template designs to testing different sorts of email marketing. This flexibility allows them to constantly adjust their email marketing techniques for ideal effectiveness.

Improves Engagement With Customers

One of the key advantages of email marketing is its potential to increase consumer engagement by sending customized and relevant information to subscribers. These emails inspire people to interact with your company, resulting in increased click-through rates, website visits as well as  social media engagement. 

Also, by using email to reach your audience, you can share important information such as educational content or international news. This way, you can easily make an impression of a leading and secure company, since you’ll be keeping your customers informed. 

Types of Email Marketing

There are several types of email marketing which you can use depending on your company’s needs and the service they provide:

  • Promotional emails – promote special offers,new product releases,ebooks and webinars
  • Informational emails – newsletters, provide additional information to keep your customer engaged 
  • Retention emails – welcome emails, user-generated content,achievement emails and resources

While today’s world of marketing does provide other additional tools for business expansion, we shouldn’t neglect the importance of email marketing and how it is still as beneficial as ever.

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