Importance of Target Audience
Apr 25, 2024A target audience is a collection of people to whom a company’s marketing is directed, the people who are most probable to buy the goods or services it sells. The intended demographic you are targeting...
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Repurposing Marketing Content for Your Business
Feb 18, 2022A content repurposing service is one of the simplest ways to put your marketing material in front of potential customers. It’s also one of the most effective. Are you familiar with the practice of content...
Blog, Customer Service, Marketing
Ditch the Email Agony – With a Virtual Assistant
Feb 14, 2022Does it sometimes feel like your life is being controlled by the demands of your email? If it does (or even if you’d really just not have to deal with that never-ending inbox on a...
How to Create the Perfect Call to Action (CTA)
May 09, 2021Calls to action (CTAs) are everywhere on your website (especially on landing pages and product pages) as well as in email newsletters. They tend to consist of just a few words within a button. Since...
7 Simple Steps to Create a Marketing Plan Like a Pro
May 08, 2021Anything with the word “plan” in it sounds intimidating. Unfortunately, without marketing, few people will find your business and without a marketing plan, it’s impossible to know what to do with your marketing. The good...
Blog, Marketing, Small Business
Compelling Live Chat Statistics for 2021
Apr 27, 2021It may seem like live chat is all the rage at the moment — that’s because it is. You’ve most likely noticed that a huge number of websites you visit have the option to chat...
Blog, Customer Service, Marketing
How to Offer Outstanding Social Media Customer Service
Apr 24, 2021When customers have a complaint, question, or problem, many turn to social media. This is because social media is low effort, fast, and convenient: customers can leave a short message, it’s easy to find the...
Blog, Latest, Marketing, Small Business
Understanding the 10 Types of Products for More Effective Marketing
Apr 19, 2021Despite there being products for just about everything you can imagine, there are just 10 different types of products. These are distinguished by the target buyer, the buyer’s behavior, and the purpose of the product....
Marketing Mix: The 4 Ps of Marketing
Apr 15, 2021When marketing a product or service, you need to present its unique selling points to show how it meets customers’ needs better than anything that has come before. This involves a wide range of considerations...
Long-Term vs. Short-Term Marketing
Apr 14, 2021The overall aim of every marketing strategy is to see improved results for your business goals. These goals could relate to awareness, sales, loyalty, or something else. In any case, a variety of marketing types...
How to Encourage Word-of-Mouth Marketing for Your Business
Apr 05, 2021Word-of-mouth marketing is one of the most effective ways to gain attention for your business. In fact, 90% of people are more likely to trust a brand if it comes recommended by a friend. The...
The Ultimate Guide to Using a Facebook Business Page
Mar 31, 2021For years now, Facebook has held the position as the most popular social media platform worldwide. With 2,740 million active users as of January 2021, the likelihood is that, whatever their age, gender, and interests,...