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7 steps to create a marketing plan
Calls to action (CTAs) are everywhere on your website (especially on landing pages and product pages) as well as in email newsletters. They tend to consist of just a few words within a button. Since the concept of a CTA is simple, marketers often give them little though, turning their attention to other elements instead. […]
how to create perfect call to action
Anything with the word “plan” in it sounds intimidating. Unfortunately, without marketing, few people will find your business and without a marketing plan, it’s impossible to know what to do with your marketing. The good news is there’s nothing too complicated about creating a marketing plan. In fact, all it takes is seven simple steps. […]
social media analytics tool
Without analytics, you have no idea what aspects of your social media strategy are working — and which are not. All social media platforms have some kind of built-in analytics, but most of these (with the exception of Facebook) are quite basic and only provide you with limited information. Plus, you need to check every […]
Tips for Assembling the Best Tech Team Possible
A business is only ever as good as its talent. Although every team member at your company has a crucial role to play, there are extra considerations when choosing members for your tech team. This is because tech encompasses a large number of activities, no matter your industry — in the modern business world, almost […]
What to Do if You’re Not Happy in Your Career
If you hate your job — maybe you’re constantly checking the clock throughout the workday or counting down the days until the weekend — you may find it difficult to relate to those who love working. You may have even tried to take your career in a different direction in the past and remain dissatisfied. […]
19 Jobs That Will Never Go Out of Demand
When considering a career change, it’s useful to think about your skills and interests to ensure you find something you will enjoy and can excel at. However, it’s also worth researching what jobs are always in demand, as this will increase your chances of earning well and improve your job security. Some of the jobs […]
How to Maintain a Work–Life Balance in the COVID-19 Pandemic
There’s an argument at the moment that there may be a Coronavirus silver lining: a better work–life balance in the COVID-19 pandemic. Many people, though, (working moms in particular) are finding it even more difficult to cope with all their responsibilities during the pandemic. There are, of course, numerous benefits to remote work, including the lack […]
lice chat statistics
It may seem like live chat is all the rage at the moment — that’s because it is. You’ve most likely noticed that a huge number of websites you visit have the option to chat with someone, at least during business hours. Nonetheless, is live chat the good option for your business? Many business owners are […]
Social Media Customer Service
When customers have a complaint, question, or problem, many turn to social media. This is because social media is low effort, fast, and convenient: customers can leave a short message, it’s easy to find the brand they’re looking for, and all they need is an account on the platform. If you’re not using social media […]
The Advantages of Outsourcing
Whether you have a one-off project or an ongoing need, outsourcing is an excellent alternative to hiring employees. In fact, outsourcing can even be essential if you want to continue growing your business and stay competitive. There are many advantages of outsourcing, which is why more companies than ever are now choosing to outsource. 1. […]
Top Tips for IT Outsourcing
Outsourcing is widespread throughout the business world. After all, it often makes more sense to contract a professional or team just for the hours you need than to hire a full-time employee. IT outsourcing is especially popular because every company requires some kind of IT. Plus, these needs only increase as businesses grow, meaning it’s […]
Understanding the 10 Types of Products for More Effective Marketing
Despite there being products for just about everything you can imagine, there are just 10 different types of products. These are distinguished by the target buyer, the buyer’s behavior, and the purpose of the product. Four product types are consumer products and the other six are kinds of industrial products. It’s important to understand what […]

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